© Plain English Websites 2011.
I Nicholls t/a Plain English Internet.
At Plain English Websites we believe that having a credible online presence is as vital today as having an entry in The Yellow Pages and a business card was twenty years ago.
Today’s consumer researches products and services before they buy and they do it online. Therefore whether or not your website has an inbuilt sales capability it is an integral part of your sales and marketing force.
As an integral part of your sales and marketing force your website works 24/7 and has a nationwide or even a worldwide patch. Your website needs to project your company image and ethos, needs to be kept up to date with your news, products and development and needs to be able to deliver relevant
information to your customers fast.
When a prospective customer visits your website it is the equivalent of your sales rep getting through the door to see your prospective customer. Therefore just like your sales rep your website must create the right first impression.
The very first impression will be created by the website name itself. This needs to be simple to remember and as concise as possible. If your name is Alec Hickenbotham and you are a plumber based in Tring you would be better with tringplumbing.co.uk as your website address rather than alechickenbothamplumbing.co.uk.
You can use our website name checker to see what website names are available.
When your prospective customer visits your website the next impression is created by the initial visual statement made by the page. The visual elements of your website are therefore key.
The final impression is created by what your website says. Like your salesman it needs to answer all your prospective customer’s initial questions accurately and efficiently. Then, like your salesman, it needs to know when to shut up.